Within Reach, Love Can
“Love Can” Do Anything
A network of 37 churches came together to spread the message of hope and love to the Omaha community. DayCloud, in turn, launched a multi-media saturation campaign to produce one million acts of kindness in five weeks. We shared people’s stories whose lives had been turned upside down by Love and created a pop-up/experience store at a local mall to bring the city together.
Results
Branding, social media management, and strategic planning for the 3-week pop-up store at Westroads Mall drove more than 7,000 visitors to experience Love Can.
Brand Strategy & Identity
- Brand Positioning
- Identity Design
- Mission & Voice Strategy
- Brand Messaging
- Brand Personality
Digital
- Website Design & Development
- Video/Motion Graphics
Content
- Naming & Taglines
- Content Strategy & Concepting
- Copywriting & Editing
- Radio & Video Scriptwriting
Marketing & Media
- Strategic Planning
- Media Buying
- Radio Advertisements
- Marketing Strategy & Development
- Campaigns
- PR & Communications
- Analytics & Reporting
Social Media
- Account Management
- Social Media Advertising
- Social Media Strategy
- Analytics & Reporting
- Content Creation
Visual & Print Design
- Illustration
- Print & Packaging
- Art Direction & Graphic Design
- Promotional Materials
Exhibit Design
- Environmental Design
- Signage
- Branded Environments
- Interior Design
- Mural Design & Painting
A pop-up/experience store at a local mall was created to bring the city together
The space included living garden walls, interactive works of art, and photography featuring the faces of Omaha
A 40-ft-long, hand-drawn mural was featured inside the pop-up store
"Discover what Love makes possible" testimonial video series