Within Reach, Love Can
“Love Can” Do Anything
A network of 37 churches came together to spread the message of hope and love to the Omaha community. DayCloud, in turn, launched a multi-media saturation campaign to produce one million acts of kindness in five weeks. We shared people’s stories whose lives had been turned upside down by Love and, working with the world-renowned environmental designer, Michael Downs, created a pop-up/experience store at a local mall to bring the city together.
Results
Branding, social media management, and strategic planning for the 3-week pop-up store at Westroads Mall drove more than 7,000 visitors to experience Love Can.
Brand Strategy & Identity
- Brand Positioning
- Identity Design
- Mission & Voice Strategy
- Brand Messaging
- Brand Personality
Digital
- Website Design & Development
- Video/Motion Graphics
Content
- Naming & Taglines
- Content Strategy & Concepting
- Copywriting & Editing
- Radio & Video Scriptwriting
Marketing & Media
- Strategic Planning
- Media Buying
- Radio Advertisements
- Marketing Strategy & Development
- Campaigns
- PR & Communications
- Analytics & Reporting
Social Media
- Account Management
- Social Media Advertising
- Social Media Strategy
- Analytics & Reporting
- Content Creation
Visual & Print Design
- Illustration
- Print & Packaging
- Art Direction & Graphic Design
- Promotional Materials
Exhibit Design
- Environmental Design
- Signage
- Branded Environments
- Interior Design
- Mural Design & Painting
A pop-up/experience store at a local mall was created to bring the city together
The space included living garden walls, interactive works of art, and photography featuring the faces of Omaha
A 40-ft-long, hand-drawn mural was featured inside the pop-up store
"Discover what Love makes possible" testimonial video series