Within Reach, Everybody Wins
When Kindness Prevails “Everybody Wins”
Working with pastors from across the city we engineered a comprehensive marketing plan from radio to digital to guerrilla marketing with a message of hope and positivity for the City of Omaha. Within one week of launch, the viral video had been viewed more than 60,000 times, the social media properties had unique impressions in excess of 150,000 and an estimated 10,000 cars served as mobile billboards for the campaign.
News Coverage:
Brand Strategy & Identity
- Brand Messaging
- Brand Positioning
- Mission & Voice Strategy
Content
- Content Strategy & Concepting
- Copywriting & Editing
- Naming & Taglines
- Radio & Video Scriptwriting
Digital
- Video/Motion Graphics
- Website Design & Development
Marketing & Media
- Analytics & Reporting
- Campaigns
- Marketing Strategy & Development
- Media Buying
- PR & Communications
- Radio Advertisements
- Strategic Planning
Social Media
- Account Management
- Analytics & Reporting
- Content Creation
- Social Media Advertising
- Social Media Strategy
Visual & Print Design
- Art Direction & Graphic Design
- Illustration
- Print & Packaging
- Promotional Materials
The social media & digital components aimed to engage the metro area with an invitation to attend a church and to create awareness of the community involvement
Viral videos for the campaign were viewed more than 60,000 times within one week of launch
Everybody Wins campaign teaser video