The Traveler Apartments

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DayCloud Studios teamed up with GreenSlate Management to work on a new apartment concept they had in the Blackstone District. DCS provided naming & branding for The Traveler as well as website copywriting, design & development for the website.

 

The Goal: Develop a studio-only, medical- and nursing-student-friendly complex. (The Traveler happens to be within walking distance to the University of Nebraska Medical Center (UNMC) and Clarkson College).

 

The Solution: Create a concept that would appeal to both students and travel-junkie millennials alike. With the surge in popularity of travel nursing, this idea was a no brainer.

 

The Result: Everything from the name (The Traveler) to the branding (alpacas anyone?) to the messaging & design of the website, was curated with the end goal in mind. What we developed was a killer concept that put the fun in functionality, appealed to the client and their goals, and their target audience.

Brand Strategy & Identity

  • Identity Design
  • Brand Messaging
  • Brand Personality
  • Brand Positioning
  • Brand Promise
  • Mission & Voice Strategy

Content

  • Content Strategy & Concepting
  • Copywriting & Editing

Digital

  • Website Design & Development

Exhibit Design

  • Signage

Visual & Print Design

  • Art Direction & Graphic Design
  • Illustration

Next Project

Blackstone Corner

Content Digital Visual & Print Design