The Traveler Apartments
Start Your Adventure
DayCloud Studios teamed up with GreenSlate Management to work on a new apartment concept they had in the Blackstone District. DCS provided naming & branding for The Traveler as well as website copywriting, design & development for the website.
The Goal: Develop a studio-only, medical- and nursing-student-friendly complex. (The Traveler happens to be within walking distance to the University of Nebraska Medical Center (UNMC) and Clarkson College).
The Solution: Create a concept that would appeal to both students and travel-junkie millennials alike. With the surge in popularity of travel nursing, this idea was a no brainer.
The Result: Everything from the name (The Traveler) to the branding (alpacas anyone?) to the messaging & design of the website, was curated with the end goal in mind. What we developed was a killer concept that put the fun in functionality, appealed to the client and their goals, and their target audience.
Brand Strategy & Identity
- Identity Design
- Brand Messaging
- Brand Personality
- Brand Positioning
- Brand Promise
- Mission & Voice Strategy
- Content Strategy & Concepting
- Copywriting & Editing
- Website Design & Development
Visual & Print Design
- Art Direction & Graphic Design
Concept Imagery to emphasize the brand story.