Papillion La Vista Community Schools

A Call to Greatness

We helped Papillion La Vista Community Schools (PLCS) establish a new identity and brand system under the unifying mantra of “Be Known for Greatness” to reinforce the district’s purpose of preparing students for successful transitions to the next stages of their lives as well as their tight-knit and supportive community.



Branding and marketing strategy at PLCS led to a district wide kick-off event where more than 2,000 staff members were re-energized to “Be Known for Greatness”. In 2015, President Barack Obama visited PLCS and #BeKnownForGreatness began trending on Twitter during his visit.

Brand Strategy & Identity

  • Brand Promise
  • Core Values & Purpose
  • Brand Positioning
  • Identity Design
  • Mission & Voice Strategy
  • Brand Messaging
  • Brand Personality


  • Naming & Taglines
  • Content Strategy & Concepting
  • Copywriting & Editing

Visual & Print Design

  • Illustration
  • Print & Packaging
  • Art Direction & Graphic Design
  • Promotional Materials

Next Project

PML Construction

Brand Strategy & Identity Digital Marketing & Media