May 19, 2022

3 Tips to Boost Social Media Engagement

Social media engagement is a great way to measure your brand’s growth on social media platforms.  Engagement gives you an insight into what is resonating with your target audience. 

Without engagement, social media isn’t so social…

Here are 3 tips to boost engagement on social media:

1. Utilize hashtags

Hashtags help you reach a new audience with similar interests to your target audience.  You need to not only use trending hashtags, however, hashtags that relate to your brand and products. Utilizing hashtags makes your posts a part of a conversation.

Hashtags are meant to be #fun! Utilize them to create a #brandpersonality!

2. Create a Story Poll or Question Box

This gives your audience a space to interact with your content.  From experience, it is super easy to get lost clicking through stories. Utilizing these features provides a call-to-action for your customers to stop and engage with your brand.

Let’s be real, everyone loves to voice their opinion!  So give them the space for it while boosting your social media engagement!

Story features you need to be using:

  • Polls
  • Surveys
  • Question Box
  • Emoji Slider
  • Location sticker
  • Links
  • Countdown Sticker

3. Post Frequently

The more you post, the more opportunities your audience has to engage with your brand.  Posting often allows you to continue the conversation with your audience because no one likes to be ghosted mid-conversation! 

The best way to do this is to set a goal of how many times a week you want to post, and match it each week!

Reminder: Set a reasonable goal! Quality over quantity!

Social Media Notifications

Reach out to our team for more information on how we can help build your company’s social media engagement HERE!