September 30, 2022
3 Tips For Creating Standout Content
Here are 3 tips for turning generic posts into standout content:
With the number of social media users projected to grow to 4.4 billion by 2025, there are numerous opportunities to get your small business in front of your potential customers. However, it’s important to know how to stand out from the competition.
Tip One: Be more Personable
To create a mark on social media you have to give the followers something extra while also making them feel special. Technology makes it easy to hide behind a screen, but get in front of your audience and be a friendly face. Be more personable and interactive with your audience. Giving your followers a personality to fall in love with will correlate to them falling in love with your brand.
Tip Two: Promote Your Company Culture
One way businesses can differentiate their social media from their competitors is to promote company culture instead of similar products/services. This will help you grow quicker because more people will be interested in working or interacting with the company and it will create a community that will attract the attention of potential clients and investors.
Tip Three: Use Humor
Use humor! Compare marketing from radio ads or early television ads to current ones and you’ll see that people don’t really care about product, service specifications and benefits or even costs really. They care about brands that they connect with. Humor allows for connection. We don’t laugh with our enemies. We hire brands that make us laugh!
Stay consistent when creating content, however, don’t trade quantity for quality. Every interaction a potential consumer has with your brand should be a positive one. By following these tips to create stand out content is a step in the right direction.
Follow us on social media @daycloudstudios to see examples on how we apply these tips to our own content!