June 23, 2022
10 Reasons Why Social Media is Important for your Business
Social media is only getting bigger. New generations are starting out on social media at a younger age, leading to more time for them to be familiar with it. Marketers need to do the same. Getting your business familiar with social media platforms is important and here are 10 reasons why.
Build Brand Awareness
Whether you are selling a product, service, or just creating fun content, you need to build brand awareness. According to Socialchamp.io, Stage one of the social media marketing funnel is awareness. Social media platforms are continuing to grow with a predicted number of 4.41 billion users by 2025. By utilizing this statistic, social media gives you direct access to your target audience allowing you to build brand awareness effectively and efficiently.
55% of consumers learn about new brands on social media. Utilize it!
Build Brand Personality
An online presence allows you to tell your business’ story. This leaves room for you to create a personality that consumers can correlate with your brand. Rather than only having your brand for your audience to fall in love with, the personality makes it that much more personable for them to resonate with.
Direct Access to Your Target Audience
A social media target audience is a specific group of people you want your social channels to reach. The key to reaching your desired audience is narrowing your focus while expanding your reach.
Things to consider are: age, location, spending patterns, interest, and stages of life.
These are all things to keep in mind when creating content for your audience. Other tips to reach this audience include hashtags for specific topics.
Build a Community
Once you gain your followers, your profile can be a digital community. Your audience all has one thing in common, your business. You get the opportunity to facilitate these relationships as they can communicate with each other in your comments and by sharing related content.
This bond between a business and a potential buyer plays a significant role in converting them from just a potential customer to a loyal and regular one.
Measure Content Growth
Social media digitally tracks the performance of your content. You can see what content is resonating with your audience. This way, you can adjust what you are posting because you have statistics to back up what your audience likes to see and engage with.
Communicate with your Audience
68% of consumers agree that social media enables them to interact with brands and companies.
Social media gives you a space to easily communicate with your audience. You can reply to their comments and even send direct messages to them. Sending a direct message leaves a personal impact on the consumer.
Stay on Top of the Consumer’s Radar
Across social media platforms, almost 300 million photos are posted a day. Your content needs to be original and something that immediately comes to the consumer’s mind when thinking about that product or service.
Posting frequently also allows you to stay on the consumer’s radar. It is better if they can see your content once a day rather than once a week.
Help Increase Website Traffic
Social media posts and links are great ways to generate traffic to your website. Sharing great content from your website, such as blogs, is a great way to get readers over to your website.
Using the story link sticker allows you to directly link any website to your audience. Instagram also allows you to track link click analytics.
Generate Leads
Social media allows an easy and low-commitment way for customers to express interest in your business and your products. Lead generation is such an important benefit of social media for businesses that many social networks offer advertising formats specifically designed to collect leads.
Promote Content
Promoting content on social media is a great way to boost your impressions, getting your content seen more frequently.
Promoting content is an easy way to maximize your advertising money.