Ross had no choice but to pursue a career in graphic design. He had been drawing since childhood and took every art class he could in high school and college. Making art made Ross happy. But so did eating something other than Ramen Noodles seven days a week. So he sought a living that allowed him to be an artist without the preceding “starving” modifier.
Ross graduated from Kansas University with a BFA in graphic design. He brings to DayCloud a strategic but collaborative approach to designing. This includes the client. People possess an inherent creativity that many times is untapped or even unknown to them, Ross believes, and he helps them “exercise their creative muscles” through collaboration.
Creating takes multiple forms for Ross. It could be graphics for an ad campaign or a song for his band, in which he is, alternatively, pianist and bassist. Whatever the medium, art is expressive. It tells a story.