For Barreras, it’s all about roots—deep, earthy, and rich with family heritage. Nestled outside of Omaha, NE, this family farm deals in ethically produced grass-fed beef and educational farming classes for children. Our journey with Barreras was one of crafting an identity as natural as their practice. Paying homage to the black bear hunt that began their legacy, we crafted a bear logomark and paired this with a hand-picked palette of earth tones to encapsulate the essence of Barreras: grounded, holistic, and infused with a touch of the wild.